Moncler S.p.A may be a luxury fashion brand mostly known for its skiwear. Founded in 1952 by René Ramillon and André Vincent,Moncler took its name from the abbreviation of Monestier-de-Clermont, an Alpine town near Grenoble, France. The brand was bought by the Italian entrepreneur Remo Ruffini in 2003, who listed the corporate on the stock market in 2013.
Rue du Faubourg Saint-Honoré in Paris, location of Moncler’s flagship store
The name is an abbreviation of Monestier-de-Clermont, a village within the mountains near Grenoble. the primary quilted jackets were conceived for shielding workers from the cold. They used the jackets on top of their overalls within the small mountain establishment.
The first to notice them and realize their potential was the French mountaineer Lionel Terray. The result saw the specialist range “Moncler pour Lionel Terray”.
In 1954, Moncler quilted jackets were chosen to equip the Italian expedition to K2, which culminated with the conquest of the earth’s second highest summit by Achille Compagnoni and Lino Lacedelli.
Moncler also accompanied the French expedition which reached the summit of Makalu in 1955and was the official supplier for expeditions in Alaska organised by Lionel Terray in 1964.
On occasion of the Grenoble Winter Olympic Games in 1968,Moncler became the official supplier of the French national downhill skiing team.
In 2003, Moncler was bought out by the Italian entrepreneur Remo Ruffini, chairman and CEO, who was to introduce the strategy of the worldwide quilted jacket.
The IPO of Moncler on the Milan stock market happened on 16 December 2013, with an initial value of €10.20 per share.The shares were 27 times oversubscribed and rose 47% on the primary day, leading to a market capitalisation of quite €4 billion.
In February 2018 Moncler has launched the Moncler Genius project, a replacement creative and business model where well-known designers create distinct collections interpreting Moncler’s identity that are released on monthly basis.